Meta Reportedly Plans More Advanced Agentic AI Assistant for Users

Meta may be preparing a more advanced AI assistant that does more than answer questions.

Reuters, citing the Financial Times, reported that Meta is developing a more advanced agentic AI assistant designed to handle everyday tasks for users. At this stage, it should be treated as a reported development, not a confirmed public product launch.

The reported assistant is said to be powered by Meta’s Muse Spark model. Meta has already said Muse Spark powers a smarter and faster Meta AI experience, which gives broader context to the report. In its first quarter 2026 results, Meta also said its family of apps reached 3.56 billion daily active people on average in March 2026. That shows how widely a more capable assistant could scale if it is eventually rolled out across Meta’s products.

Agentic AI goes beyond a standard chatbot. Instead of only replying to prompts, it is built to help with multi step tasks with less manual input. In practice, that could include planning, recommendations, shopping help, reminders, or completing simple actions on a user’s behalf.

Reuters also reported that Meta is testing another internal AI agent project called Hatch. Separately, Reuters said The Information reported Meta is targeting an agentic shopping tool for Instagram before the fourth quarter of 2026. Meta did not immediately respond to Reuters’ request for comment.

Trust and privacy will matter if these tools move closer to daily use. A more personal assistant may need access to preferences, activity, and other context to work well. That makes user control, consent, data protection, and clear limits especially important.

Meta already positions Meta AI as a personal assistant across its ecosystem. If these reports are accurate, the company appears to be pushing that idea further from chat based help toward task based assistance.

Key Takeaways

• Meta is reportedly working on a more advanced agentic AI assistant.

• The tool is not yet a confirmed public launch.

• Agentic AI is designed to help complete tasks, not just answer questions.

• Privacy, consent, and user control will matter if these tools expand.

• Instagram may also get an agentic shopping tool, according to reports.

Sources: Reuters, Meta.

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